Key Concepts:
As a manufacturer of products, we focused on our tagline (of course), Innovative Protective Coatings, and the fact that we’re a trusted US company. The Made In The USA angle is important as our end users tend to put a higher degree of confidence in US-made products.
With that in mind, we wanted to display the fact that we’re an American company with a diverse and accomplished workforce to back up our US-made products.
Focus/Goals:
The leading goal of the Simiron.com relaunch was to achieve ease of use for the site visitor while also focusing on strong ROI’s for SEO placing and results. Our copy (all the verbiage/text on the site) and backend of the site was and tailored so our pages rank high when users search for common search terms for each product and system.
Design/Experience:
The UX (user experience) and UI (user interface design) were extremely important with the redesign. UX- Because we want to make sure end users can easily find what they are looking for we designed the site to have a clean and responsive layout that is easy to navigate and conforms to any device screen.
UI- Similar to the above, the overall site/page designs needed to be engaging to maximize on-screen and CTR (click-through rates) as well as design that is clean, professional, and modern.
I tend to build websites that have a long shelf-life. This just means you should be able to get at least 5+ years out of the site, so you can maximize your returns on costly design/building.
Importantly— our competition generally has very outdated and convoluted, hard-to-navigate, websites.
We were able to leverage our unique resources and talents to create a very technically functional website that is user-friendly, easy to navigate, and meets the end-user on their terms through easy-to-find points of contact, resources, footer-sitemap, and built-in search capabilities.
